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College – Ghirardelli Digital Campaign
Overview:
I created the Sweeter Networks campaign that utilizes Google Search Ads, Meta, and Salesforce to increase awareness and drive business gifting E-commerce on the Ghirardelli website.
Approach:
Google Search Ads: Generate conversions by grouping ads into individual and bulk business gifts, then targeting groups with broad match keywords, negative keywords, and integrating AI to optimize bidding and ad placement.
Meta: Generate conversions by sourcing high-value “lookalike” customers for engaging ads that use Meta Pixel and Ad Optimizations to gather valuable data and optimize campaigns.
Salesforce: Generate conversions and consumer engagement through automated email marketing that targets potential customers after set timelines or individual triggers, like abandoned carts.