Explore my Campaign Strategies
Art of Health – Email Campaign
Overview:
To promote brand awareness and boost in-store sales, I created an email marketing campaign that utilized newsletters featuring brand colors, imagery, and engaging content solidifying a distinct brand image
Approach:
Promotions & Offers:
– Included exclusive in-store promotions and limited-time offers to incentivize foot traffic
– Mentioned any special events or workshops to draw customers into the store
Branded Colors & Logos:
– Consistently used Art of Health’s brand colors and logos to establish recognition and trust
– Ensured that all email elements aligned with the brand’s visual identity for cohesive messaging
Informative Content:
– Highlighted key product features and health benefits to educate and engage subscribers
– Included expert advice from the staff, showcasing their knowledge and readiness to assist customers
Aesthetic Imagery:
– Incorporated high-quality, visually appealing pictures of products and store displays
– Focused on lifestyle imagery that resonated with the health-conscious target audience
College – Mock Astrobrights Campaign
Overview:
With the intent of targeting a new audience, I created a comprehensive digital marketing campaign designed to generate engagement and drive sales from the new audience.
Approach:
Influencers: Collaborate with scrapbook influencers to showcase Astrobrights in creative projects, expanding reach and brand credibility.
How-to Videos: Share easy, engaging tutorials for scrapbooking and DIY crafts using Astrobrights, driving visual engagement on Instagram and Facebook.
Choose Your Adventure Scrapbooking: Create an interactive experience where followers vote on scrapbooking choices, making them part of the creative process and highlighting Astrobrights’ versatility.